• AppStore: link
• Website: infiapp.pro
• Instagram: @infi.app
• Role: Founder & Product Design Engineer
• Focus: Product strategy, UI/UX, prototyping, design systems, mobile implementation, and content workflows
• Impact: 21,300 users and 10,000+ reusable animated elements

The Problem

Creators needed a focused mobile workflow for making Reels and Stories without starting from a blank canvas or navigating a professional editing tool. The product had to make high-craft content approachable while still leaving room for personal expression.

Product Decisions

• Build a focused mobile creation workflow around reusable templates, elements, text, and effects.
• Use a system shared across mobile UI, web, brand, and motion content so the experience remains consistent as the library grows.
• Make navigation, search, favorites, editing, and export legible for creators with a range of experience levels.

My Contribution

I owned product strategy, UI/UX, interactive prototyping, creative direction, and development coordination. I built the product and design-system foundation across the app, web presence, and content library, using motion to clarify interaction and state.

Research and Product Framing

I used direct conversations with creators to understand where existing tools created friction: feature overload, a lack of design confidence, and too much effort to reach a polished result. Those insights informed a focused creation flow and a reusable content system instead of an all-purpose editor.

Key Insights

• Many creators need guidance and good defaults rather than more controls.
• Feature overload can make an otherwise capable editor difficult to approach.
• A curated, reusable library can reduce the effort needed to produce consistent content.

The Product

Infi is a mobile product for creating Reels and Stories with a library of 10,000+ reusable elements, stickers, effects, frames, and templates. It pairs fast creation tools with a consistent visual and interaction system.

UI/UX

Onboarding

• Focused interface — clear navigation, editing, and export paths for the task at hand.
• Curated system — reusable visual and motion elements that preserve quality across content.
• Fast customization — tools that let creators adapt content to their own brand and audience.

App Content

Logo

Branding

Marketing