• AppStore: link
• Website: infiapp.pro
• Instagrma: @infi.app
• Role: Design Head / Product Designer

Problem Definition

• Social media users, particularly influencers and marketers, lacked a streamlined yet powerful tool for creating captivating reels and stories, hindering their content creation efficiency and engagement rates.
• Infi is mobile app, designed to help people create outstanding Instagram Reels and Srtories. With over 10 000+ unique elements, stickers, effects, frames and templates

Key Decisions

• Develop a focused app for effortless creation of high-quality reels and stories
• Prioritized features like real-time editing, built-in effects,stickers, text compositions and templates tailored for social media platforms.
• Design an intuitive user interface prioritizing:
  • Seamless navigation
  • One-click copy and export functions
  • Accessibility for users of all skill levels

Market Research

The Research process kicks off with friendly face-to-face interviews and group chats to dive deep into user preferences. I believe in the power of 20 live interviews. My goal is to uncover the unmet needs of clients

Insights:

• The lack of design skills in many novice content creators prevents them from creating visually appealing content.
• The overload of features in market apps is causing fear among users
• Design quality that is outdated or unprofessional is a common problem
• There's a high demand for a solution that simplifies the creative process

Solution

Infi is mobile app, designed to help people create outstanding Instagram Reels and Srtories. With over 10 000+ unique elements, stickers, effects, frames and templates

UI/UX

Onboarding

• User-Friendly Interface - Intuitive design for a seamless user experience.
• Curated Collection - A diverse array of graphic and animated elements.
• Quick Editing Tools - Easy to match to clients branding and goals

App Content

Logo

Branding

Marketing